IBRAHIM AHMAD WORLD

Does your business need a blog?

A blog is a Web log, an online journal. Blogs started out as online diaries, in which diarists shared their everyday lives with the world. From their beginnings in 1998, blogs have moved on, and are well on the way to becoming a standard business tool.

Why? Because in February 2003 Google.com bought Pyra Labs, the company which owns the Blogger weblogging tool. Blogger.com, one of the main sites providing blog software and hosting, boasted a million hosted web logs in early 2003. 

Google.com’s interest in blogs indicates that blogs are mainstream. A blog help your business in many ways, depending on whether you create a private or a public blog. Blogs are so useful that you’ll want to create both.

Your business’s private, internal blog

These days, no one works alone. Even if you’re a solo business
operator, you have colleagues, partners, contractors, and
suppliers with whom you communicate daily. A private blog makes
working with a group easier, because you can streamline your
interactions, saving time and energy.

A private blog can contain notes to yourself, or to colleagues. It’s a place to store information and tips that might not warrant a special email message. You can post information like meeting notes, project tasks and summaries, and updated price lists. You
can also post links to large files. No need to email, fax, or mail them to and fro.

Your blog is more useful than email, because blog postings are dated, and easily searchable. You can post a message you want everyone to read, and the message stays on the blog. With email, you read and delete, or read and forget.

If you’ve worked on a project with someone in another state or on the other side of the world, you’ve blessed email, because it makes sharing information so easy. Using a blog to share information is even easier than using email. 

Your business’s public blog

A business blog is a marketing tool. A blog can add value to your Web site, or it can take the place of a Web site. Look on it as a combination “What’s New” Web site page, and an online journal. Because of a blog’s freewheeling nature, it’s friendly and relaxed.

If you don’t have a site, your blog’s a place to put your online CV, portfolio and client list. You can, and should, use your blog to express your personality and expertise. 

If you have a Web site, your blog page builds loyalty, because if you provide interesting content, your visitors will return to your site. And because it’s a Web page, your blog will appear on search engines, attracting new clients.

Google has been treating blogs differently from other Web pages for a couple of years. Whereas it takes a standard Web page/ site a month to be indexed by Google, blogs are indexed daily. This means that your blog is mega-cheap advertising. You can post
something on your blog and have it indexed by Google within a day. 

Will creating a blog help your business? As I suggested in the article: “Get Googled And Build Credibility”, because Google.com is so popular and indexes so comprehensively, if you focus some of your marketing and promotion time on getting your name out on the Web, you’re building your credibility, both online and offline.

So go ahead, blog your business!

1. Select the right keyword for web SEO Optimization.
   You must choose your keywords carefully. This is the most important step of the SEO. Wrong or ineffective keywords mean invalid keyword optimization. You should find popular keywords and phrases related to your business, then know search popularity and competition number of every keywords. The keywords with more popularity and less competition will be your targeted keyword phrases.

   https://adwords.google.com/select/main?cmd=KeywordSandbox
   http://sem.smallbusiness.yahoo.com/searchenginemarketing/
   
   

2. Optimize your website ranking factors.
   Once you have finished keyword analysis and selected specified keywords, you should optimize your web site to improve search engine position. The important ranking factors including website title tags, description tags, meta keyword tags, heading text, link url, link text, image alt, comment and web page body text.

   Every keyword frequency, weight, size, prominence
   and proximity all affect the ranking. You should optimize all these factors carefully. The top 10 ranking website content and ranking factors will give your more help.
   http://www.webposition.com/

3. Submit url to search engines directories.
   After search engine optimization page design, Submiting all your web sites to Google, Yahoo, MSN, DMOZ and the other major engines. Manual free submit url is recommend. At http://www.websitepromotionsoft.com/submit-url-free.html you can find top 588 search engine list with homepage, submit url address, alexa rank, google page rank, google inbound links and google including site pages.

4. Link Exchange and Manager.
   Link popularity is the total number of websites that link to your web site, and is an extremely important method of improving your site’s relevancy and position as many engines are using this information as a ranking criterion. Both the quantity and quality of link popularity is important. The best links are “relevant” links from web pages related to your keyword or topic.

5. Monitoring and ReOptimizing.
   Often checking your website search engine position of your targeted keywords, if not satisfied with optimization ranking results, you should do more SEO to achieve higher search engines ranking position.

A lot of my friends have been asking for this. How to get approved for Adsense. Some of them think that they will spend months developing the web site for approval. To be honest, I have spend less than a day or at most a week for my client.

Google is not that picky as they sound to be. The trick is to make your web site in such a way that you are just providing content. Do not put any selling items just yet. Once approved, heck, if you have the whole supermarket items to put online. Be my guest.

But first, for the purpose of getting approved, try to limit your web pages for content. Content and lots of content. The following is my experience. I’ve got approved  everytime by making sure we focus to these 3 elements.

1.  Site look and feel. Not that Google wants a $20000 professionally designed website, they also don’t want to choose a piece of junk either. At least a presentable website with a few layers or tables with some solid background color would be in order. Avoid using unprofessional colored backgrounds or wallpapers.
    
2. Content. Most important element. Google believe highly in content. Please try to go preferably at least 15-20 pages of articles or resources. If you are not sure what kind of article you want to put maybe you can read some from here http://www.goarticles.com
    
3. Traffic. Some says, Google will not approve new web sites with no traffics. To be safe and not to waste your time, try to get your web site some traffic. Post at some forums with your website’s link in the signature file.  Register yourself at some social networking website like http://www.mybloglog.com , http://www.myblogcatalog or even the in famous http://www.twitter.com. Hundreds  of them actually in existance.

Well, my friend to whom just starting to create a website for getting some income. Adsense is a great source of income.